We are ClothesFriend. We believe that when you know how to wear yourself with authenticity, you move with confidence and make mindful fashion choices effortlessly. ClothesFriend is here to guide you; celebrating self expression, sisterhood and the power of true personal style.

A 360° MOVEMENT

that defines authentic styling, confidence & celebration.  

Our movement is built on three pillars: Together we Rise, (Re)Wear Revolution and Express and Celebrate.

Our services and products are designed to work in harmony with these pillars, offering you the tools, guidance and support you need to make intentional fashion choices, build confidence and express yourself fully.
Together, these elements form a cohesive journey that helps you align your style with your values, while empowering you to be the most authentic version of yourself.

Together we Rise

The Muses are here help you cut through the noise. We act as a filter where we provide a safe space to discover ,embrace and express your most authentic selves.

(Re)Wear Revolution

(Re)Wear Revolution is about making thoughtful choices and exploring new options and unique treasures, where we value quality over quantity.

Express & Celebrate

Express and Celebrate is about embracing your authentic self and celebrating the beauty of individuality.

Coming home to yourself: Embrace your true style.

Do you ever hold back, afraid to take up space or get it wrong? Many of us struggle with insecurity or feel disconnected from our true expression.
Imagine feeling at home in what you wear, where every material and detail reflects who you are.

Safe space to explore

At ClothesFriend, we create a safe space to explore, experiment and embrace your unique style with confidence. Because your story deserves to be seen and celebrated.

We guide you

In a world with endless external influences, fashion can feel overwhelming rather than empowering. It’s easy to lose sight of what truly suits you. At ClothesFriend we provide the space and tools to help you define your own style.

Tailored to you: explore services designed for your unique style

Our services offer a palette of possibilities, designed to serve your personal journey. Whether you're exploring, refining or already embrace your style blueprint, we welcome you. We offer a diverse range of options, from personalized styleguides to wardrobe make-overs and photoshoots, we guide and inspire you to make choices that speak your truth. At Clothesfriend, we align your unique self to the items and materials you wear.

A wardrobe with meaning

What you wear is more than just fabric; it’s a language, a voice, an extension of who you are. Yet, in a world of overconsumption and fleeting trends, that connection often gets lost. Impulse buys, a closet full of "nothing to wear," and the overwhelm of secondhand shopping. It can be hard to make choices that truly align with you and that are sustainable.

Every piece, a story.
Every outfit, a feeling

We help you cut through the noise. We act as a filter; transforming scattered pieces into a mindful, meaningful wardrobe that reflects your unique blueprint. Every piece carries a story, a memory, a feeling. Therefore, dressing becomes an act of self-expression and self-recognition.

Dress with purpose

We inspire and guide you to slow down and make conscious choices to create a deeper connection with your clothes; where quality, sustainability and self-expression come together. Step away from the fast pace of consumption and create a wardrobe that truly represents you. Ready to reconnect?

What others say


Joyce is een ware powerwoman! We hebben elkaar een paar keer ontmoet en die momenten hebben al een diepe impact op me gehad. Van jongs af aan had ik het idee dat kleding en stijl niet belangrijk waren, maar Joyce liet me inzien dat ze juist krachtige middelen zijn om dichter bij mezelf te komen en mijn essentie te uiten. Haar passie en energie zijn aanstekelijk, een echte inspiratie!
Anna Weiss
EEN ODE AAN DEZE VROUW
Zij voelt als thuiskomen. Joyce betoverd, inspireert en is in chaos een krachtige veilige haven. Ik mocht haar warmte en geborgenheid ontvangen waardoor ik op een diepere laag kon verzachten én openbreken. De intense liefde is voelbaar, evenals de innerlijke kracht en haar lichtgevende sensualiteit. Zij belichaamt voor mij empowerment & sisterhood op het hoogste niveau van pure liefde.
Irene Haan
Nooit in mijn leven had ik eraan gedacht om een personal stylist om stijladvies te vragen. Totdat ik Joyce ontmoette en hoorde over ClothesFriend. In haar handen legde ik al mijn vertrouwen om mij te helpen! Want voor mij gaat het niet (alleen) om de kleding en de mode. Het is altijd om zoveel meer gegaan: expressie, je vrouwelijk voelen, dansen door de wereld, stoffen tegen je huid, huid laten zien, jezelf als vrouw bezitten, vrij zijn buiten sociale normen, trends, verwachtingen en onszelf vieren, ons, vrouwen. We zijn een gevaarlijk wapen, vooral als we ons goed kleden ;) En bij ClothesFriend zie ik dat allemaal samenkomen, en nog veel meer. Wauw!
Nina Loth
ClothesFriend is a concept that goes beyond fashion or lifestyle. It touches your core, and then makes sure uyou are 'wrapped up' in a way that you feel truly YOU. It feels like a warm cosy blanket.
Emiel Collin

Join the Movement

Take the first step towards your authentic self. Join us today and let’s create something amazing together!