Visionary Force behind ClothesFriend

At the heart of ClothesFriend stands Joyce Collin, the driving force behind this empowering movement. With 25 years of experience in fashion, styling, and authentic connection, Joyce has dedicated her life to helping people step into their true power: beyond clothing, beyond appearances, and straight into the core of who they are.

For Joyce, style is energy. It’s not about status, titles, or trends, it’s about what lies beneath. She looks into someone’s eyes, connects with their soul, and invites them to step into their own power in a way that feels playful, sexy, intimate, fierce, and above all…. safe. Whether working with artists, training retail teams, or styling individuals for life-changing moments, her gift is in seeing people for who they truly are and helping them to bring out their most unfiltered, unapologetic selves.

But ClothesFriend is bigger than fashion. It is a movement, a sisterhood, a collective force, a rhythm. Joyce has an almost otherworldly ability to create space where synchronicities unfold, where the right people meet at the right time, where things fall into place as if by design.

Joyce didn’t ‘invent’ ClothesFriend; it already existed, asking to be brought to life. She answered the call with courage to build a fire that uplifts and empowers. She dares to dream it, create it, and own it.

What makes you feel confident?

"Standing fully in who I am, feeling my own power from within: both the playful, edgy, exciting side of me and the deep, open field of my infinite awareness. What I wear is always a reflection of how I feel. Owning that alignment is what gives me confidence. Whether it’s sweatpants on days I crave comfort or something bold and sensual when I feel expressive; my clothing is an extension of my energy. A touch of sensuality, a hint of sexiness, balanced with something strong and fearless and I love carrying an essence of something ancient. Tapping into that space, feeling it, and moving from there… that’s confidence for me.”